Beerhaus inside The Park, requested a digital chalkboard redesign based off the original hand written menus, for instant update efficiency. First I hand drew the hot dog and cooking utencils, lettered the categories then made vector. I used fonts similar to their printed menus to reimain on brand for hierarchy, with a chalk like font to appear hand written, but easily edited when necessary. I communicated with management and developer to create an animated reveal, to prevent screen burning, and made the Happy Hour time section editable for special events.

Before:

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Process:

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After:

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