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This project was not assigned to me, however coming from an experience driven background in events, I was inspired to pitch an idea of making the bar columns into an environmental design that would immerse guests into a Chinese New Years Celebration. Created to be repurposed for future years of various animals.
Version A:
Dye cut "WE" in larger bulb neon, "SHOW" in outline neon stroke.
Version B:
Dye cut "WE" in larger bulb neon, "SHOW" in outline neon, with center stroke.
Version C:
Dye cut "WE" in multiple dot bulb neon, "SHOW" in outline neon, with center stroke.
Version D:
Dye cut "WE" in multiple dot bulb neon, "SHOW" in outline neon, stroke.
This project was to conceptualize and present ideas for back of house branding ideas that could be used across all properties, featuring the existing employee showcase campaigns, in which I muted the surrounding "stages" allowing for the more vibrant employees highlighted, and framed by the feature dye cut gold frames, and Marquee displaying the S.H.O.W. basics.
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