Client: Lady Luck Hotel and Casino
Target: Male and Females 21+
Concept design for the Downtown Las Vegas Hotel and Casino. I chose to work with type that has the loo of vintage Las Vegas flashing bulbs and chose a cursive typeface with a pop of red to enhance femininity in 'Lady'.
Lady Luck_moodboard inspo.jpg
Lady-Luck_styleguide.jpg
Lady-Luck_icons.jpg