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Conceptual logo for The Lung Expansion Project was originally designed with a medical feel, loosely based off the AMA Style Guide. Client drifted away from 'campaign' verbiage and went with 'Project' instead. Featuring a (+) symbol within the left lung representing the expansion, compared to the regular sized right lung. The lungs contained within circle were intended for individual icon branding use.
The Lung Expansion Project Logo
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